About

The playlist

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In December of 2018, I founded the Girls Need Love initiative, in an attempt to highlight the misrepresentation of women in Toronto’s growing music industry. The motivation to do so was simple; I didn’t see enough women being represented on major playlists on platforms such as Spotify, Apple Music and Soundcloud. I was driven by my curiosity; not only to find new music, but specifically, to find music that is being created by the women of Toronto. Through playlists that I've curated on major streaming platforms, I hope to give women who are artists in the city the opportunity to be discovered, not only by fans, but industry execs as well.

Although most successes seem spontaneous in nature, the idea of curating Girls Need Love didn’t happen overnight. It’s been a passion of mine to start a platform and be able to put a spotlight on up and coming artists. In a way, I felt obligated to put the women in our city on a pedestal. When I started to come across a large number of projects by Toronto women, the lightbulb went off. I realized that no other platform is dedicated to highlighting the artists that I was discovering.

 
 

the curator

 
 

JOELLE WHITE

From admiring the city’s sights and sounds at a distance, to bringing them to the forefront, I've started a movement that is becoming a staple in Toronto’s music scene. Girls Need Love has quickly shifted the attention from the city’s big names in music, to some of the more unfamiliar ones taking over the game.

I hope to make it easy to see the bright future the city’s musicscape has in store and bridge the gender gap in the music/entertainment industry.